History of projects

The first platform for conducting employee satisfaction surveys in Croatia

'16 years

450 companies

48 000 respondents

With the development of technology, remote work and the need for greater agility, the workplace has changed, but the measure of what makes a good workplace has not.

16 years ago, in 2007 to be exact, the Employee Satisfaction Survey - now PULSER, was launched as a project that was supposed to spread awareness among employers about the importance of listening to the attitudes, opinions and needs of their employees. At the same time, it is useful for employers, but also for employees.

Over the years, the tool changed in accordance with changes in the way companies do business, the development of companies' relations with employees, the state of the labor market and trends initiated by the HR community in Croatia and the world. Thus, numerous factor analyzes were performed and it was observed how questions correlate with each other, are they adequately formulated, what are the new trends that need to be followed and new questions added, as well as whether some questions have been overtaken by time and should be removed.At the very beginning of development, PULSER consisted of 50 questions divided into 6 categories, and In 2023, based on factor analysis and listening to employers, we reduced the questionnaire to 74 questions in 9 categories and an additional 4 questions for eNPS (employee Net Promoter Score) and ESI (Employee Satisfaction Index).

Benchmark - Comparison of the results of companies in Croatia

The specialty of this research is that it offers a comparison of the results of the participating companies, and what is especially interesting for companies is to see their status in relation to the best companies, companies in their rank, and companies within their industry.

Unfortunately, employee satisfaction is still not high on the list of priorities for many companies, so companies that pay attention to this area are actually giving themselves an advantage and increasing their likelihood of success.

As we see it, prioritizing employee satisfaction is a key move to achieving better company business results: employees get a better experience, the company has happier customers and lower turnover rates, which ultimately results in higher revenue and profits.

Prestigious award and badge Best Employer

At the end of each survey cycle (once a year), all companies participating in the survey have the opportunity to win the Best Employer award, which is one of the proofs of excellence in human resources management. Its value is proven by the fact that winning the award is included as one of KPIs in HR of many companies.

The award ceremony takes place as part of the Lider HR conference in December every year, and the following prizes can be won:

1st, 2nd and 3rd place in categories by company size (large, medium, small)

The best employer within a specific industry (if there are enough registered companies for a specific/your industry)

Best of the best employer of the year

Best new entry (the best-rated company participating in the survey for the first time)

PULSER – create a people-first culture!

Build a company culture where people feel seen, heard and valued!